A Model of Social Communication

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I’m working out a new model of #social#communications for my book, Satellite Marketing (Productivity Press, December 2014) based on the Theory of Communication model developed by #ShannonAndWeaver (1949).

Shannon and Weaver believed that the communication process could be explained using the Information Source, Transmitter, Channel (and Noise Source), Receiver and Destination.

 

 

Subsequent Models depicted a feedback loop for the Receiver to respond.

 

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Planning How Your Business Communicates with Your Target Markets

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Save time, save money, communicate better.

Entrepreneurs know that a business plan is critical for funding. Marketers know that marketing plans are key to management and success. Sales pros have a plan to approach target markets, they wouldn’t dream of selling without it. But what about communications?

Yeah, we’ve got a plan for that.

A true communications professional will have a document that shows what they have planned, when it goes live, and how long it ...

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Satellite Marketing: An Intro to the Process

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Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”

Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “satellites”.

Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising. The goal is to expand the reach ...

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Attitudes on the use of Social Media in Healthcare Communications

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Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1

Journal-Communications-Healthcare-April-2011Abstract

Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications. Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on ...

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Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare

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Published in the Journal of Communication in Healthcare 2010 Vol. 3 No. 2

Abstract

This article will examine high yield opportunities for healthcare and healthcare related companies to consider when evaluating the potential for social media within their integrated marketing communication plans.

There is a considerable and justifiable amount of perceived risk for any healthcare organization when evaluating the potential rewards ...

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