Who’s My Audience Anyway? Navigating the Audiences Between You and Your Target

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Marketers refer to their “target audiences” as the consumers they believe will buy their products or services. Many pay lip-service to knowing a target audience through tools such as surveys, focus groups and research. Truthfully?: seasoned marketers admit that understanding their target audience remains one of their biggest challenges. On their way to the target audience, marketing messages pass through numerous filters, each having a dilutive or diversionary effect. Drawing on 20+ years of professional experience and insights, Popovic presents ...

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