Social Media and The Return of the Customer Relationship

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Remember when sales were built on personal relationships with customers? I do.

My grandmother sold shoes for a living. For 30 years families went to see Dorothy Popovi? at Jackson’s Shoe Store in Hopewell, Pa every time they needed a pair of shoes: a church holiday, the first day of school, a wedding, a new outfit, a high school dance, or the first job interview. Whenever they needed shoes they went to see “Dot”.

Mothers were confident that Dorothy would make sure ...

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The CEO of a wireless company…

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Ideahaus answered the call of a wireless company CEO trying to establish a social media strategy for seniors.

Jitterbug, a simplistic, reliable, and easy to use cell phone was a hit.  The Jitterbug concept resonated with seniors, and the dependable customer service—a button press away, staffed by friendly and caring US-based support—kept Jitterbug users happy and loyal.  Profits grew.  The company grew.  The New York Times honored it ...

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